At Ather we designed, built and launched the 450 - India’s first intelligent electric scooter. As we expand our presence across India and widen the range of our products, we will need a strong digital media team that defines and executes Ather’s digital strategy. And that is where you come in! You will lead our digital initiatives - right from building the Ather brand online in our own unique way, to building awareness without annoying people. Of course, you will also have the freedom to decide what we do and how we do it (“Facebook? What’s that - XYZ is where our customers today are!”). You will apply your analytical skills to each and every aspect of the role - from constantly experimenting and iterating across channels to building a predictable and dependable pipeline online. For execution, you will be able to depend on an external agency but you will provide strong leadership on where they should put their efforts and how.
What will I be doing at Ather?
What kind of experience & skills do I need for this role?
What should I have graduated in?
Preferably a degree in Marketing/Digital Media. Anyone with passion and skill for this role is free to apply though.