YOU’LL BE OUR: Digital Marketing Manager
YOU’LL BE BASED AT: IBC Knowledge Park, Bangalore
YOU’LL BE ALIGNED WITH: General Manager Marketing
YOU’LL BE A MEMBER OF: Marketing Team
WHAT YOU’LL DO AT ATHER:
Owning the media plan - what to do, when to do, how much to spend!
Adopt latest innovations in media to build Ather’s brand
Managing all deliverables of media agency - media buying, social analytics, media strategy
Monitor brand metric in digital medium
Guide the creative team by analyzing the performance of creatives across mediums
Build internal knowledge of best practices by medium, content, TG
HERE’S WHAT WE ARE LOOKING FOR:
As we expand our presence across India and widen the range of our products, we will need a strong digital media team that defines and executes Ather’s digital strategy. And that is where you come in! You will lead our digital initiatives - right from building the Ather brand online in our own unique way, to building awareness without annoying people. Of course, you will also have the freedom to decide what we do and how we do it (“Facebook? What’s that - XYZ is where our customers today are!”). You will apply your analytical skills to each and every aspect of the role - from constantly experimenting and iterating across channels to building a predictable and dependable pipeline online. For execution, you will be able to depend on an external agency but you will provide strong leadership on where they should put their efforts and how.
First hand experience in media planning (media planner or implemented media plans as a client)
Experience in managing digital media in a B2C company (preferably a smaller set-up with 1 person heading all media) in the immediate past or working with an agency prior to the B2C company
Experience in Google analytics
Qualification: Preferably a degree in Marketing/Digital Media. Anyone with passion and skill for this role is free to apply though.