It's the age where we shop right from groceries to furniture to electronics online, so why not make buying a vehicle as effortless.
Upsides? With no dealership format, we have cut down on middlemen, so that we are the sole point of contact, and can deliver a far better ownership experience. Our experience centre - Ather Space is where customers get to know the vehicle intimately, as our enthusiastic product specialists give a tour of the place and arrange for a test ride. Also, it gives us a chance to understand our customers better, and allows us to get first-hand feedback.
Hence, we are not looking at outsourcing the sales of the vehicle, at least not at this moment.
Not really. We would like to engage with each customer directly and gauge their interest and address any concerns they may have. At present, with the online model, we will be able to achieve that better. However, if in the future we feel the need for a dealer network, we will evaluate our plans, and adapt accordingly. But, at this moment, we would say that it's only working in our favour.