Articles by Nagendra Subbanna

Nagendra Subbanna leads product management for scooters, charging and ride experiences at Ather Energy. He is responsible for shaping the family line of scooters at Ather - starting with Rizta. Rizta was the most awarded scooter in India for 2025 and received a lot of love across India. The Rizta has been a blockbuster success and has notched up 2 lakh+ volume in record time. Rizta helped unlock some of the most interesting ride experiences on family scooters like WhatsApp on dashboard, skid control, live location etc., which make it an instant family favourite.
Nagendra brings in 15+ years of experience across various verticals including international business, sales, marketing and product management.
Articles by Nagendra Subbanna
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Comfort & Convenience
Electric vs Petrol
Maintenance
Purchase Guide
Safety
Savings
Technology