Articles by Rachit Bardia

Rachit Bardia leads the Ownership Ecosystem at Ather Energy, where he focuses on building the products and services that define your journey from the moment you bring your scooter home.

The "True North" for Rachit and his team is to ensure that being an Ather owner is entirely effortless by creating a seamless ecosystem where every digital and physical touchpoint works together perfectly. By finding innovative ways to lower the cost of ownership and making your purchase more affordable over the long term, he is dedicated to providing riders with total peace of mind. Ultimately, his work is about building the support systems and tools that allow you to focus on the ride, knowing that every detail of your ownership experience is being thoughtfully managed.