Brand Brand Manager

6 - 8 Years

You’ll be our: Brand Manager

You’ll be based at: IBC Knowledge Park, Bengaluru

You’ll be Aligned with: Head of Brand

You’ll be a member of:Brand Marketing Team

What you’ll do at Ather:

  • Manage New Market GTM & Launches

    • Build demand ahead of launch for all launch markets

    • Demonstrate consumer traction for products across launch markets

  • Manage Thematic Campaigns: 

    • Strengthening Brand Positioning

    • Build Brand Salience & Aspiration

  • Build Micro-Campaigns on Regional Insights

  • Build Brand Equity via innovative content & campaign planning

  • Support product marketing campaigns

  • Provide marketing support for sales & dealership teams; Monthly business planning (Volume, Enquiries), Driving dealer-driven marketing campaigns (Events, Test-rides & BTL)

Here’s what we are looking for: 

  • Experience in brand management

  • Campaign management skills

  • Trade & Sales understanding

  • Project management skills

  • Knack of picking customer insights

  • Decent media mix modelling

  • Decent understanding of digital marketing

  • Should have experience in technology aided marketing

You bring to Ather:

  • An MBA degree from tier 1/2 institutes along with a bachelor's degree in any stream

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