Marketing Excellence User Researcher

3 - 4 Years



you’ll be our:User Researcher

you’ll be based at: Corporate office, Bengaluru

you’ll be Aligned with:Consumer Insights Manager

you’ll be A member of: Marketing Excellence team in Marketing department


WHAT YOU’LL DO AT ATHER:


Unlock the voice of users and decode their minds to drive a shared understanding of user needs, wants and desires for key teams involved in the development, design, and engineering of products and features. 


  • Develop well-crafted research plans with clear research objectives and hypotheses based on user data and secondary sources and build research tools required for the same [screeners, discussion guides, moodboards, diaries] in collaboration with peers in other design, engineering and product management teams  

  • Drive execution of research projects, including but not limited to contextual enquiry, usability research, diagnostics, and validation studies for both physical and virtual products in rapid iterative manner

  • Recruit targeted end-users for specific research studies and moderate usability sessions, discussions, or manage moderators 

  • Translate user insights into actionable recommendations for the relevant development/design or product teams. Conduct stakeholder workshops and debriefing sessions to ensure easy consumption and usage of insights

  • Contribute to building the product and feature building strategy with strong understanding of user profile, needs, and expectations


HERE’S WHAT WE ARE LOOKING FOR :


  • Strong understanding of the strengths and shortcomings of different research methods, including when and how to apply them during the product development process

  • 2-3 years experience with research design utilizing various methods including but not limited to usability studies, contextual inquiry, heuristics Evaluation, prototype evaluations, user journey analysis, A/B Testing asurveys.

  • At least 1 year of product research experience, either in an product development/ usability, user experience of physical or virtual products

  • Experience with user research tools like Tracking Tools (Firebase, Google Analytics, hotjar, lookback), Prototyping and UX evaluation tools( invision/ figma), User data tools (Apptentive, Gainsight)

  • Has conceptual and practical knowledge of consumer behaviour principles, design principles & best practices and accessibility guidelines 


YOU BRING TO ATHER:


  • You have a flair for interacting with people, establishing rapport and making them feel comfortable in the research space

  • You have a keen interest in examining information and providing insights from it

  • You work well in cross-functional teams and can cope with the changes that a dynamic and evolving organisation goes through

  • You uphold and follow ethical research practices

  • A graduate degree in cognitive sciences/ social sciences/ design/ HMI/HCI or Computer Applications

  • Any valued certifications can be considered in lieu of the above graduate degree [Eg: HFI, Nielsen Norman, Other reputed MOOCs]




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