Last Update on - Date [DD/MM/2026]

We use cookies on our website. This cookie notice explains how Ather Energy uses cookies and similar technologies on our websites (www.atherenergy.com) (shop.atherenergy.com) and (forum.atherenergy.com). We may update this cookie policy from time to time, so please refer to the “last updated” date on top of the page to see when the cookie notice was last revised. This policy should be read along with our Privacy Notice, available at www.atherenergy.com

1. What are cookies and other tracking technologies?

Cookies are small text files that websites may place on your computer or mobile device when you visit their site. The other tracking technologies similarly place small data files on your devices to monitor your activity on the website. By collecting this information, organisations are able to enhance their website user experience and provide improved customer service.

In addition to cookies, Ather Energy may use similar tracking technologies such as web beacons, pixels, local storage objects, software development kits (SDKs), and analytics tools to understand how visitors interact with our websites, improve functionality, maintain security, and enhance user experience. Certain cookies and similar technologies may collect information that may constitute personal data under applicable privacy laws, including the Digital Personal Data Protection Act, 2023 (“DPDPA”).

2. How do our sites use cookies and other tracking technologies?

At Ather Energy, we use cookies and other tracking technologies to:

• Customize content, enable social features, and improve user experience by tracking site navigation and preferences
• Partner with third-party providers to analyse traffic, measure advertising effectiveness, and deliver targeted recommendations
• Some cookies placed on our websites may be provided by third-party service providers. These cookies help us improve website performance, understand user interactions, ensure website security, conduct analytics, and measure the effectiveness of marketing activities.
• Third-party providers may include, but are not limited to: Google; Microsoft Clarity; Meta (Facebook); and other authorized service providers engaged by Ather Energy.
• These providers may process information collected through cookies in accordance with their respective privacy notices.
• By default, we set only Strictly Necessary cookies (for example, those required for login and privacy settings). Functional, Performance, and Targeting cookies are activated only after you provide affirmative, opt-in consent through the Cookie Preference Centre. We do not pre-select or pre-enable any non-essential cookie category; each category must be actively switched on by you.
• We update this policy periodically to reflect changes in our cookie practices

3. Types of Cookies 

Below you can find out more about the purpose of each type of cookie that we use:

i. Strictly Necessary Cookies: These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you that amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms. You can set your browser to block or alert about these cookies, but some parts of the site may not function.

ii. Functional Cookies: These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, then some or all these services may not function properly.

iii. Performance Cookies: These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous in nature. If you do not allow these cookies, we will not know when you have visited our website and will not be able to monitor its performance.

iv. Targeting Cookies: These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. If you do not allow these cookies, you will experience less targeted advertisements.

v. Uncategorized Cookies: These cookies have not yet been assigned to a category above. 

4. Information Collected through cookies

Information collected through cookies and similar technologies may include:

• IP address; Browser type and version; Device information; Operating system information; Session identifiers; Website pages visited; User interactions with website features; Referral source information; Cookie preferences and settings; Approximate location derived from IP address.

We use this information solely for the purposes described in this Cookie Notice and our Privacy Notice.

5. Managing cookies

We maintain the highest levels of confidentiality with the data we collect via cookies, which is only collected with your consent. We use these cookies to recognize you and remember your preferences when you visit our sites.

You have full control over your cookie preferences and can modify or withdraw your consent at any time, as easily as you gave it, using the following methods:

• On Our Website: You can accept, reject, or modify your choices at any time through the Cookie Preference Centre, which is accessible via the cookie banner when you visit our site.
• Via Email: if you are unable to use the Cookie Preference Centre, you can opt-out or withdraw your consent by contacting us at [email protected]. This is provided as a fallback and is secondary to the Cookie Preference Centre above. 

Note: Withdrawing consent will not affect the lawfulness of any data processing carried out before your request.

• You have the option to block, delete, or disable cookies directly through your browser settings whenever you want. Instructions for popular browsers can be found in Section 6 below.

Impact of Disabling Cookies: Please note that some cookies are essential to enhance your browsing experience. If you choose to delete or disable certain categories of cookies, it may affect the availability and functionality of our website, and you may not be able to access specific areas like product catalogs or payment gateways.

6. Cross-border processing

Some of our third-party service providers referenced above (including Google, Meta, and Microsoft) may process cookie data on servers located outside India. Such processing is carried out in accordance with the respective provider's privacy notice and applicable law. 

7. Cookies deployed by Ather Energy on Visitors’ Browser

Below are the details about the cookies used on Ather Energy’s website:

8. How can you manage cookie preference?

Please refer the following links for information on Cookie management and blocking according to your browser:

Explorer: windows.microsoft.com cookie settings

Firefox: firefox.com cookie settings

Chrome: support.google.com cookie settings

Safari: support.apple.com cookie settings

9. Grievances and key contacts

Any discrepancies or grievances will be addressed in a timely manner by Ather.

For any queries or grievances related to the processing of your personal data by way of Cookies and other similar tracking technologies, please contact our Grievance Officer:

• Grievance Officer: Priya Bhardwaj 
• Email: [email protected]
• Address: 3rd Floor, Tower D, IBC Knowledge Park, Bannerghatta Main Road, Bengaluru, Karnataka 560029.

Ather is committed to addressing and acknowledging all grievances within the timelines specified under the applicable DPDPA regulations following their receipt.

10. Cookie retention

Information collected via cookies (other than third party cookies) will not be retained for a period more than necessary to fulfill the purposes outlined in the Ather Data Privacy Notice and this Cookie Notice, unless a longer retention period is required by law or for legitimate business purposes. Retention period of third party cookies would be mentioned in the respective privacy or cookie notice of the third parties on their websites.

11. Annexure: Ather Energy Cookie banner

The following is an example of an indicative banner, which is populated on Ather’s websites for the visitors. 

12. More information

For additional information regarding how Ather Energy processes personal data, please refer to the Ather Energy Privacy Notice available on our website - https://www.atherenergy.com/policy . If you have any queries regarding this Cookie Policy, please contact us at: [email protected]